Simon's knowledge-driven conceptual works capture and question reality with a poetic visual language, offering glimpses into the convergence of artificial and everyday lives. Rooted in post-photography, his approach incorporates generative and AI art to create minimalist, conceptual contexts that challenge traditional notions of photography. As both a contemporary fine art photographer and poet, Simon explores the interplay between a studied focus and an instinctive spontaneity, reflecting his fascination with a blank canvas and the transformative power of art through his Tabula Rasa project. This stunning collection challenges viewers to reevaluate the mundane and find beauty in the unexpected.